Case Study: Helping an Overseas Brand Sell into China

This case study demonstrates how our platform helped a U.S.-based skincare brand enter the Chinese market, build a local presence, and grow revenue rapidly within months.

Why Enter the Chinese Market?

China Market

China is the world’s second-largest consumer market and the largest eCommerce market globally. Over 900 million digital buyers drive massive demand for international brands, especially in beauty, health, and lifestyle categories.

900M+

Online Consumers

$2.2T

Annual eCommerce Sales

35%

Cross-Border GMV Growth

78%

Prefer International Brands

Key Challenges for Foreign Brands

Challenges
  • Strict regulations for importing and product registration
  • Complex cross-border logistics and customs clearance
  • Fierce competition from local brands and copycats
  • Lack of local marketing channels and cultural knowledge
  • After-sales service expectations and language barriers
Our Role: We remove these barriers through end-to-end solutions — from legal registration to local marketing and customer support.

Our Complete Go-to-Market Solution

We offer a turnkey solution designed for international sellers. Instead of working with dozens of separate service providers, you get a single platform to handle:

  • Regulatory Compliance: Trademark registration, product licensing, customs filing
  • Distribution Network: Local distributors, warehousing, cross-border platforms (Tmall, JD, Kaola)
  • Brand Localization: Chinese content, packaging adaptation, cultural positioning
  • Marketing Campaigns: WeChat/Weibo ads, KOL partnerships, Xiaohongshu influencer seeding
  • After-Sales Support: Customer service team, return & refund policy, local warranty
Solution Overview

Project Implementation Steps

Market Research

Step 1: Market Research & Feasibility Study

We conducted a comprehensive analysis of the Chinese skincare market, including demographic segmentation, regional demand trends, pricing benchmarks, and consumer behavior surveys. Our team also assessed regulatory requirements, competitor positioning, and existing sales data to build a clear go-to-market strategy. This allowed the client to identify a profitable product niche and minimize market entry risks.

Partnerships

Step 2: Registration & Partnership Building

We managed the entire product registration process, including safety certification, trademark filing, and cross-border compliance documentation. In parallel, we built a network of reliable partners — local distributors, bonded warehouses, customs brokers, and cross-border eCommerce platforms (Tmall Global, JD Worldwide, Kaola). These partnerships ensured smooth operations, competitive pricing, and immediate market coverage upon launch.

Marketing

Step 3: Branding & Digital Launch

We fully localized the brand identity for the Chinese audience — including Mandarin copywriting, culturally adapted visuals, and packaging redesign. Our marketing team built official stores on Tmall Global and JD, created verified WeChat/Weibo/Xiaohongshu accounts, and executed large-scale digital campaigns. We also coordinated influencer marketing and livestream sales events to build trust and accelerate brand awareness during the first 90 days.

Operations

Step 4: Operations & After-Sales

We took over all daily operational tasks — from order fulfillment, inventory control, and returns processing to customer support and warranty handling. Our dedicated bilingual support team responded to inquiries within minutes, improving customer satisfaction and review ratings. We also implemented real-time logistics tracking and performance analytics, allowing the client to monitor sales KPIs and optimize supply chain efficiency.

Results & Impact

Results
Client Feedback: “We thought entering China would take years — this platform made it happen in months, with less risk and full control.”

Want to Sell Your Products in China?

From product registration and distribution to marketing and after-sales — we handle everything so you can focus on growing your global brand.

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